100 Conversions Marketing Sprint

Project Overview

I build and run your entire customer acquisition funnel — from strategy and creative to ads and optimization — and only charge you if we hit 100 conversions (payment will be needed for ad spend).

What will be included:

  • Discovery/Scope Call

  • Creative Ads (Carousel + Motion Ads)

  • A/B Testing Management

  • Social Media Tracking and Management

  • Landing Page Product Demo Video

  • Landing Page CTA

  • Concurrent communication through email, texting and calls


Scope of Work

Creative + Strategy

Everything starts with strategy. We define your offer, identify your ideal customer, and build messaging that cuts through. Then I bring it to life with high-converting creative — motion videos, landing pages, ad visuals, and copy — designed to stop the scroll and drive action.

$2,500

Creative + Strategy

Everything starts with strategy. We define your offer, identify your ideal customer, and build messaging that cuts through. Then I bring it to life with high-converting creative — motion videos, landing pages, ad visuals, and copy — designed to stop the scroll and drive action.

$2,500

Creative + Strategy

Everything starts with strategy. We define your offer, identify your ideal customer, and build messaging that cuts through. Then I bring it to life with high-converting creative — motion videos, landing pages, ad visuals, and copy — designed to stop the scroll and drive action.

$2,500

Paid Media Spend

Your campaign includes up to $5,000 in media budget, managed across high-performance platforms like Meta, LinkedIn, X, or Google. I handle the full ad setup — targeting, placements, budget pacing, and daily performance checks — to maximize every dollar.

$5,000

Paid Media Spend

Your campaign includes up to $5,000 in media budget, managed across high-performance platforms like Meta, LinkedIn, X, or Google. I handle the full ad setup — targeting, placements, budget pacing, and daily performance checks — to maximize every dollar.

$5,000

Paid Media Spend

Your campaign includes up to $5,000 in media budget, managed across high-performance platforms like Meta, LinkedIn, X, or Google. I handle the full ad setup — targeting, placements, budget pacing, and daily performance checks — to maximize every dollar.

$5,000

A/B Testing & Socials Management

No guesswork — we test everything. From hooks, thumbnails, and headlines to call-to-actions and landing page layouts, I run structured A/B tests and use real data to improve conversions week after week.

$500

A/B Testing & Socials Management

No guesswork — we test everything. From hooks, thumbnails, and headlines to call-to-actions and landing page layouts, I run structured A/B tests and use real data to improve conversions week after week.

$500

A/B Testing & Socials Management

No guesswork — we test everything. From hooks, thumbnails, and headlines to call-to-actions and landing page layouts, I run structured A/B tests and use real data to improve conversions week after week.

$500

Subtotal

$8000

GST (10%)

$800

Total

$8800

Technical Details

What We Aim For

Metric

Target Range

CTR (Click-Through Rate)

1.5–3%

Landing Page CR

15–20%

Cost Per Lead (CPL)

$60–$75

Total Ad Impressions

25,000–35,000

Estimated CPM

$20–$30

Expected Ad Spend

$5,000–$6,000

How It Works

Step 1: Discovery
We align on your market, offer, and customers.

Step 2: Funnel Build
Scripted motion ad, landing page, ad campaigns — all created in-house.

Step 3: Launch + Learn
We test hooks, headlines, audiences and visuals using real performance data.

Step 4: Optimize + Scale
We iterate toward what works and don’t stop until we hit 100 conversions.

Timeline

Discovery and Design Phase

Production Phase

Social Ad Campaign Phase

Week 1-2

Week 2-4

Week 4-6

A/B Testing

Week 6-8

Week 1 - 2

Week 1 - 2

Week 1 - 4

Design Phase

Discovery and Design Phase

Discovery and Design Phase

Week 2 - 3

Week 2 - 3

Week 2 - 4

Development Phase

Production Phase

Production Phase

Week 2 - 4

Week 4-6

Production Phase

A/B Testing

A/B Testing

Week 4

Week 4

Week 4 - 8

QA & Testing

Social Ad Campaign Phase

Social Ad Campaign Phase

Pricing

Next Steps

1

Short Call To Confirm

2

Schedule kickoff workshop

3

Export existing content (if needed)

4

Set up project workspace

$8800

Total Project Cost

Payment Terms

Ad Spend Upfront – $5000

Upon Completion – $3800

Payment

Account Number : 1053 6099

BSB : 062 300

This proposal serves as a framework for our collaboration and is flexible to revisions depending on your goals. Please review and confirm your agreement to proceed.

Looking forward to working together!

Best regards,

Chester Xu
Chester Xu
Chester Xu